‘I’m in My AI Era’: The evolving role of market research in an AI era
Everywhere we look there is a discussion of an AI-powered future. Well, the time is here: I’m in my AI era. This session will flesh out the greatest challenges facing [...]
Wednesday | 3:00 pm - 3:30 pm | Room 3
A case study in AI-powered social data for product innovation
We’ve entered a new age of product innovation, one in which, instead of asking a handful of consumers survey questions, we harness millions of online social media conversations to gain [...]
Wednesday | 9:45 am - 10:15 am | Room 1
A leap forward or a societal menace? Tracking changes in American sentiment of AI technologies over time
While AI dominates headlines and boardroom discussions, the real question remains: What do consumers actually think? As conversations around AI reach a crescendo, it’s time to take a step back [...]
Wednesday | 10:30 am - 11:00 am | Room 4
A roadmap to improving accessibility
Are you missing out on 25% of the population in your research? Whether qual or quant, there are improvements that can be implemented when designing and reporting research to be [...]
Tuesday | 4:00 pm - 4:30 pm | Room 4
Applying agile software principles to drive successful (physical) product development
As a venture-backed software organization, Highlight is here to share some learnings about how we translated the core principles of agile software development and embedded them into agile product development. Agile [...]
Tuesday | 4:00 pm - 4:30 pm | Room 3
Are bots driving your brand love? – Quantifying the effect of fraud in market research
How confident are you in your data quality? Most researchers deploy some combination of attention checks and data cleaning to try to isolate and remove bad respondents, but as tech-enabled [...]
Tuesday | 1:30 pm - 2:00 pm | Room 4
Audio rituals: How contextually relevant audio advertising drives business results
The majority of U.S. adults (74%) make time for audio (radio, streaming or podcast) in their daily lives and for 40%, audio is a daily ritual in itself. These deeply [...]
Wednesday | 11:15 am - 11:45 am | Room 4
Augmented intelligence: Transforming research with automation
Join Todd Eviston of C+R Research as he introduces two organizations working in partnership to redefine the future of data analysis. Together with Dave Homer of ATP Canada Software & [...]
Tuesday | 2:15 pm - 2:45 pm | Room 2
Automated insight reporting done right
Report automation is often thought of as limited to just mass generation of charts, but it can be so much more! Bellomy is a full-service market research firm. Their work [...]
Tuesday | 10:30 am - 11:00 am | Room 1
Behavioral insights made actionable: The four behavioral science insights needed to solve any brand growth challenge
Using behavioral science research to uncover new, smart, actionable insights isn’t easy, but it is necessary in 2024. Fortunately, there are only four critical behavioral science insights that are needed [...]
Wednesday | 3:45 pm - 4:15 pm | Room 3
Better brand health basics with Florida’s Natural: Grow your brand using mental availability
Tracking research, particularly brand health tracking, is a key initiative for many brands. However, there hasn’t been much innovation in tracking since concepts like brand awareness were developed in the [...]
Tuesday | 12:00 pm - 12:30 pm | Room 4
Beyond HHI: Redefining consumer households, wealth and purchasing power
Currently, household income (HHI) is used almost universally in consumer market research for screening, profiling and data segmentation. Can you recall ever seeing an online survey, bulletin board or community [...]
Wednesday | 11:15 am - 11:45 am | Room 2
Beyond tacos: Understanding the diverse and dynamic Hispanic population
The presentation discusses the rapidly growing influence and economic power of the U.S. Hispanic population, emphasizing the imperative for marketers and researchers to better understand this diverse community. It highlights [...]
Wednesday | 3:00 pm - 3:30 pm | Room 4
Beyond the obvious: Harnessing generative AI to analyze quantitative survey data, both current and historic
In the realm of market research, the convergence of AI with implicit testing, behavioral science and emotional understanding is revolutionizing strategic insights. We’ve created an interconnected AI ecosystem that seamlessly [...]
Wednesday | 9:00 am - 9:30 am | Room 4
Changes in consumer sentiment, confidence and ever-changing spending habits: An exploration of global and regional trends for 2024
Join Cara Edwards as she presents the Toluna Global Consumer Barometer Wave 24. The ongoing study features insights from over 16,000 consumers in 20 markets across the world on topics [...]
Wednesday | 12:00 pm - 12:30 pm | Room 2
Creating campaigns for beauty’s biggest brands with Shiseido
With a plethora of choices in the market, making sure your product stands out is key for brands. Join Jess Li, VP, consumer insights and marketing intelligence at Shiseido, and [...]
Tuesday | 2:15 pm - 2:45 pm | Room 1
Cultural insights and neurological immersion: A recipe for relevance
Explore Johnsonville’s research journey, where innovative methods including multicultural consulting, agile qual + quant research and neurological smartwatch immersion come together. Discover how these techniques were pivotal in crafting a [...]
Tuesday | 2:15 pm - 2:45 pm | Room 4
Decoding e-commerce: Navigating consumer behavior and evolving digital experiences with Similarweb
Dive into the heart of digital commerce with Similarweb. Our session unveils the latest in digital consumer behavior, evolving checkout experiences and better understand the impact – and opportunities – [...]
Tuesday | 4:00 pm - 4:30 pm | Room 1
Decoding innovation: 3 key lessons on the testing frontier
Set out on a thought-provoking journey into innovation, where the stakes are high – only 1 in 20 ventures succeeds and consumers often resist change. Yet, the risk of not [...]
Tuesday | 9:00 am - 9:30 am | Room 4
Defining an insight team’s purpose in an AI-shaped world
James Wycherley, author, host of the Transforming Insight podcast and CEO of the Insight Management Academy, draws on the collective wisdom of the IMA’s 92 corporate members to get back [...]
Tuesday | 3:00 pm - 3:30 pm | Room 2
Digestible data: Making research deliverables accessible and understandable
Data collection tools are advancing by leaps and bounds. Biometrics, AI and digital data collection platforms allow researchers to reach farther, look deeper and gather data faster than ever before. [...]
Tuesday | 9:00 am - 9:30 am | Room 3
Doing more with less
Join Ipsos, Kohler and Kraft Heinz as we share insights and strategies aimed at maximizing efficiency and effectiveness within constrained resources. Our expert panelists delve into innovative methodologies such as [...]
Wednesday | 1:30 pm - 2:00 pm | Room 3
End-to-end executive engagement in market research
Do you struggle to engage the executives in your market research projects? Join this session as we share the best practices to engage leaders. We will point out, for any [...]
Tuesday | 4:00 pm - 4:30 pm | Room 2
Everyone loves chocolate! Reinventing competitive benchmarking to win the moment
Competitive benchmarking is essential to assess the strengths, weaknesses, opportunities and threats facing brands. However, classical approaches are slow to implement, costly and often provide insufficient insights to understand how [...]
Wednesday | 10:30 am - 11:00 am | Room 3
Exploring a way to use generative AI for insights
In a world where there is a lack of brand differentiation, creatively finding ways to be smart and quick in building a messaging strategy has grown in importance. Both academic [...]
Wednesday | 1:30 pm - 2:00 pm | Room 1
Farming verticals for innovative research
Join Curion, along with Bissell, Johnsonville and Zaxby’s, as we delve into the diverse methodologies employed in market research across various categories. At Curion, we understand that each vertical, be [...]
Tuesday | 12:00 pm - 12:30 pm | Room 3
From [gate] 0 to 100: What’s the benefit of ‘fast’ in 2024?
Speed is front of mind for all of us these days; insights and business leaders alike want answers faster than ever. But what is the real impact of being able to run research [...]
Tuesday | 10:30 am - 11:00 am | Room 4
From business questions to strategic decisions: Harnessing the power of generative AI for consumer insights
Ready or not, generative AI is here. And make no mistake, there will be winners and losers. Join Cristian Enriquez as he explores the practicalities of using this emerging technology [...]
Wednesday | 12:00 pm - 12:30 pm | Room 4
Fueling innovation: The value of research partnerships
This session will highlight the opportunity to improve innovation initiatives by cultivating a long-term partnership with a research team or vendor. Pam will share a client’s view of best practices [...]
Wednesday | 9:00 am - 9:30 am | Room 3
Fueling the T-Mobile Uncarrier growth story with System 1 research
T-Mobile’s Uncarrier campaign is one of the greatest growth stories of our times, adding 1 million+ new subscribers quarterly since 2012: $60 billion in incremental sales. Underlying it are continuous [...]
Tuesday | 12:00 pm - 12:30 pm | Room 1
Getting a head start: How McDonald’s uses historic data to design its next great product
From McFlurries to celebrities’ favorite meals, McDonald’s is the leading innovator in QSR. But before firing up its test kitchens, McDonald’s looks to its “secret sauce” to ideate on its [...]
Wednesday | 12:00 pm - 12:30 pm | Room 3
Happiest hour: How can alcohol brands meet consumers where they are amidst a major cultural drinking shift?
It’s no secret that alcohol brands are having to adjust as consumers change their drinking habits – whether it’s lower-alcohol drinks, going completely alcohol free or the sober-curious movement. Learn [...]
Tuesday | 10:30 am - 11:00 am | Room 3
High-trust AI case study: How Curion generates critical insights from unstructured feedback
Can you trust AI to generate critical insights? While it may seem ironic, one of the biggest benefits of AI for insights leaders is to better understand how consumers really [...]
Tuesday | 9:45 am - 10:15 am | Room 3
How AI and CXM helped a retail brand customize product design
Our research focuses on the harmonious fusion of human experience and AI technology. We are on the journey to understand the factors that shape customer perceptions post-in-store product trials. The [...]
Wednesday | 10:30 am - 11:00 am | Room 1
How real humans with real purchases can help close the say-do gap
How confident are you that you’re talking to your consumers? Perhaps you’ve even thought: “Eh…it’s close enough.” Join us as we unpack research-on-research on data quality including how different sampling [...]
Wednesday | 1:30 pm - 2:00 pm | Room 2
How to strategically apply AI to qual data sets for better accuracy
Join aha insights technology’s CEO and ResTech pioneer, Ray Fischer and VP of project management and qualitative strategist Paula Kramer for a practical how-to session that delves into the dynamic [...]
Tuesday | 10:30 am - 11:00 am | Room 2
How your brand can harness consumption occasions to attract more people, more often and more easily
To succeed, brands need a deeper understanding of the world we all live in and a broader sense of what brands add to our lives. Working out how context influences [...]
Wednesday | 2:15 pm - 2:45 pm | Room 4
Improving an insight team’s profile to increase its impact
How high is your insight’s team’s profile? How would you describe the insight brand? How well-positioned is insight in your organization’s hearts, minds and decision-making processes? James Wycherley, author, host of [...]
Wednesday | 9:45 am - 10:15 am | Room 2
In their own words: Why open-ended feedback matters and how to manage it
Annually, Expedia Group’s traveler feedback system receives millions of unstructured feedback data from customers through surveys, reviews, chats (and more) that need to be transformed before they become actionable insights. [...]
Wednesday | 9:00 am - 9:30 am | Room 1
Innovating innovation: How PepsiCo makes agile, yet confident innovation decisions, using always-on predictive analytics and their preferred insights solutions
PepsiCo set out, with Woxi, to develop a better innovation insights and predictive analytics system that identifies winners faster and makes ideas stronger, while building better launch plans. The result [...]
Tuesday | 3:00 pm - 3:30 pm | Room 4
Innovation vitality: How to launch more enduring products and incremental innovations
For years, manufacturers have leaned on a success vs. failure dichotomy to evaluate their innovation performance. But this measure often proves too simplistic, ignoring the roles that comprise different innovation [...]
Wednesday | 11:15 am - 11:45 am | Room 1
Leading with Black insights
In a rapidly evolving global marketplace, understanding and engaging with diverse consumer market segments is critical for business success. When businesses understand and cater to the unique insights of the Black [...]
Wednesday | 12:00 pm - 12:30 pm | Room 1
Leveraging category entry points for enhanced user engagement on Glassdoor
Glassdoor used to just be the place for employees to review their employers and now it’s so much more! As Glassdoor continues to increase the number of community touchpoints and [...]
Wednesday | 3:00 pm - 3:30 pm | Room 2
Mapping the buyer’s mind: Crafting personas for targeted marketing success (case study)
Discover the power of crafting buyer personas for highly effective marketing. Dive into the psychology of consumer behavior, data-driven insights and creative techniques to create detailed personas that resonate with [...]
Wednesday | 3:45 pm - 4:15 pm | Room 4
Messaging AI: Understanding and managing perceptions of AI and ChatGPT in a user-generated content community
While generative AI tools like ChatGPT and others offer exciting possibilities in the user-generated content (UGC) space, perceptions of AI range from excitement to fear. We explore perceptions of generative [...]
Wednesday | 2:15 pm - 2:45 pm | Room 1
Navigating advocacy marketing: Building brand strength with purpose
In today’s dynamic marketplace, consumers seek more than just products – they crave authentic connections with brands that align with their values and champion causes close to their hearts. Through momentum, [...]
Tuesday | 1:30 pm - 2:00 pm | Room 1
Painting an accurate political picture for a polarizing presidential election: How MaristPoll reaches the right respondents at the right time
After the 2016 presidential election, the way political pollsters approach their work has changed. With another upcoming polarizing U.S. presidential election – where those with loud opinions are shouting from both [...]
Tuesday | 9:45 am - 10:15 am | Room 4
Premium vs. value: A cross-category client roundtable
Is premium part of your strategy? In a world of inflation and pressures around costs, are you trying to get consumers to trade up to more meaningful experiences with premium [...]
Wednesday | 11:15 am - 11:45 am | Room 3
Propelling your brand to the forefront of retail innovation with concept testing
Concept testing serves as a pivotal element within the retail industry, providing a vital mechanism for businesses to validate, refine and optimize their ideas before introducing them to the market. [...]
Tuesday | 12:00 pm - 12:30 pm | Room 2
Ready for takeoff: How Delta is democratizing insights
Insights democratization is a common ambition for insights teams. But implementing this type of widespread, sustainable change is often fraught with turbulence. In this session, Tracy Watkins, CX insights innovation [...]
Tuesday | 4:45 pm - 5:15 pm | Room 1
Reimagining community: How Warner Bros. Discovery is embracing an agile, mobile-first approach to get high-quality insights, fast
Warner Bros. Discovery is a premier global media and entertainment company, offering audiences the world’s most differentiated and complete portfolio of content, brands and franchises across television, film, streaming and [...]
Tuesday | 2:15 pm - 2:45 pm | Room 3
Research innovation: How Condé Nast is using AI-powered quant and qual to explore emerging trends among future consumers
Maja Benedict, director of global custom insights at Condé Nast, sits down with Knit Founder and CEO Aneesh Dhawan to show how Knit’s AI-powered quant/qual platform is fueling Condé Nast’s [...]
Tuesday | 9:45 am - 10:15 am | Room 1
Revolutionizing insights with the power of artificial intelligence
Embark on a journey as we explore how AI is reshaping the insights industry, shaping our current landscape and defining the path forward. Delve into the depths of AI-driven predictions [...]
Tuesday | 9:00 am - 9:30 am | Room 1
Run programs, not projects to really make an impact
Tired of the ad hoc approach to customer experience? It’s time to bring an always-on mentality to stay attuned to customers’ shifting mind-sets. Join Morgan James and Rachel Banks as [...]
Tuesday | 4:45 pm - 5:15 pm | Room 2
Say YES to GenAI!
With generative AI moving throughout our personal and professional lives at the speed of light, whether we know it or not, every researcher should know when to say yes to [...]
Wednesday | 9:00 am - 9:30 am | Room 2
Scotts Miracle-Gro’s digital activation journey: Unlocking the full potential of segmentation
Segmentations are powerful tools for understanding your audience but they can be challenging to activate effectively. Join us as we explore Scotts Miracle-Gro’s journey with GfK/NIQ in activating a unique [...]
Tuesday | 11:15 am - 11:45 am | Room 2
T-Mobile’s Magenta Status program, inspired by revolutionary qual+quant sessions – live demo with AI tech
Competition in the telecom market is fierce and every player spends millions on qualitative and quantitative studies. While T-Mobile has grown four-fold over the last decade by identifying and delivering [...]
Wednesday | 9:45 am - 10:15 am | Room 4
The case for cultivating curiosity
Consumers and businesses alike are feeling the impact of a fast-changing landscape and climate of uncertainty. How can we prepare for what might come next and anticipate shifts in consumer [...]
Tuesday | 9:00 am - 9:30 am | Room 2
The food waste imperative
The UN Environment Program indicated ~one-third of all food produced is wasted or lost each year. This equates to a staggering 1.3 billion tons of food wasted and costing the [...]
Wednesday | 2:15 pm - 2:45 pm | Room 2
The future of shopping with Synchrony and Ipsos
What does the future of retail hold and what will shoppers be seeking from brands? Ipsos partnered with Synchrony, the consumer financial services company which issues credit cards for retailers [...]
Tuesday | 1:30 pm - 2:00 pm | Room 2
The great unlock with gen AI – next-gen qual research
The landscape of market research is continually evolving, and with the advent of generative AI, we are on the brink of a revolutionary leap forward in qualitative research methodologies. In [...]
Wednesday | 3:45 pm - 4:15 pm | Room 1
The importance of industry-specific approaches
As businesses continue to face unprecedented challenges and opportunities, it becomes imperative to embrace a range of traditional and modern market research methodologies to stay ahead in this competitive environment. [...]
Wednesday | 1:30 pm - 2:00 pm | Room 4
The key to unlocking consumer decision-making
The discussion will revolve around actionable insights that serve as the gateway to understanding consumer decision-making processes. King and Wu will guide participants through the intricate consumer journey, elucidating the pivotal [...]
Tuesday | 1:30 pm - 2:00 pm | Room 3
The power of you: Personal branding essentials for success
In the corporate environment and beyond, your most potent asset is you. This talk is designed for corporate research professionals eager to harness the power of personal and professional branding. [...]
Wednesday | 3:45 pm - 4:15 pm | Room 2
The supermarket sweep: How General Mills uses behavioral experiments to wow consumers, delight retailers and slay its snacking competition
Don’t miss this chance to see how General Mills Snacks is breaking the rules to unlock millions of dollars in growth opportunities. Join us on a journey to hear firsthand [...]
Tuesday | 4:45 pm - 5:15 pm | Room 3
The true cost of (poor) quality: How fraud and bad data impact the bottom line and send clients packing
Discussions around data quality in the research industry often overlook a crucial aspect: the true cost of bad data. This session directly addresses this overlooked issue. It delves into the [...]
Tuesday | 11:15 am - 11:45 am | Room 3
This is how you deploy AI in qual consumer insights
Before AI gained the mainstream recognition it has today, GetWhy developed their own generative AI model and have since deployed the technology to completely change the game of qualitative consumer [...]
Tuesday | 9:45 am - 10:15 am | Room 2
Uncover category barriers with behavioral science
In our pursuit of category growth beyond just market share, Colgate-Palmolive embarked on a thorough examination of potential consumers interested in whitening benefits but not currently purchasing whitening products. In this [...]
Tuesday | 11:15 am - 11:45 am | Room 1
Unlocking the power of AI in coding open-end comments
Wondering how to leverage AI to analyze open-end comments faster, while maintaining quality results? Feeling overwhelmed by the rapid advancements in technology? Join Ascribe and Screen Engine, a data analytics [...]
Tuesday | 3:00 pm - 3:30 pm | Room 1
Unlocking the power of ResearchOps!
Join us for an insightful event session where we delve into the intricate world of operationalizing research at scale within enterprise organizations. In an era dominated by data, the ability [...]
Wednesday | 2:15 pm - 2:45 pm | Room 3
Using AI to drive stronger product performance: Learn how top CPG brands like Coca-Cola, Carlsberg and Nestle use AI to guide, predict and improve their innovation success
The vast majority of product launches within CPG continue to fail. This is something that has been and is still tolerated by many large CPG companies, who explain away this [...]
Tuesday | 11:15 am - 11:45 am | Room 4
Using research to improve the Team DetermiNation experience for the American Cancer Society
DetermiNation is the American Cancer Society’s event endurance program, spanning a variety of sports including cycling, running, hiking, yoga and more. Team DetermiNation wanted to explore the experience among its [...]
Wednesday | 9:45 am - 10:15 am | Room 3
Walk a country mile (in your customers’ boots): Decoding the hidden values of rural Americans
This session offers a rich, captivating dive into the psychology of rural American consumers and why they matter to brands more than ever before. As rural identity has grown to [...]
Tuesday | 4:45 pm - 5:15 pm | Room 4
Walmart: Unlocking brand love
To drive brand love, the BAMM team took a deep dive into Walmart fans’ world. What are the sources of their love and how might Walmart amplify them further? Brand love [...]
Tuesday | 3:00 pm - 3:30 pm | Room 3
We aren’t using the numbers, the numbers are using us: The impact of quantification on MR, credibility and professional control
Quantification is a process so inherent to the work of consumer insights that we often neglect to consider it as a cultural practice in itself. The literature on the sociology [...]
Wednesday | 3:00 pm - 3:30 pm | Room 1
What happens when purpose doesn’t drive business
Sustainability is a crucial challenge for all organizations but the elusive “win-win” of planetary responsibility and brand growth rarely surfaces. We want our brands to say more about social or [...]
Wednesday | 10:30 am - 11:00 am | Room 2
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