The great unlock with gen AI – next-gen qual research
Room 1 | 3:45 pm - 4:15 pm | Wednesday, March 27, 2024
The landscape of market research is continually evolving, and with the advent of generative AI, we are on the brink of a revolutionary leap forward in qualitative research methodologies. In this presentation, Jilleun Eglin, senior director of product at Discuss, and Julie Katz, senior manager of global consumer insights at Edgewell, will delve into how generative AI is reshaping the research process at Edgewell by utilizing new tools developed by Discuss to gain perspectives that empower researchers to uncover deeper insights, enhance participant engagement and streamline analysis.
Key Takeaways:
- Gain perspectives that empower researchers to uncover deeper insights and streamline analysis.
- Delve into how generative AI is reshaping the research process.
- Understand the know-hows of AI market research tools like Discuss.
Speakers:
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