Reimagining community: How Warner Bros. Discovery is embracing an agile, mobile-first approach to get high-quality insights, fast

Room 3 | 2:15 pm - 2:45 pm | Tuesday, March 26, 2024

Warner Bros. Discovery is a premier global media and entertainment company, offering audiences the world’s most differentiated and complete portfolio of content, brands and franchises across television, film, streaming and gaming.

A leader in its industry, Warner Bros. Discovery is also a pioneer in insight communities. The company has been running communities for decades now and has come to rely on this type of research to support business-wide initiatives.

In the last few years, the company decided to elevate its Warner Bros A-List Community and reimagine research. It used Rival Tech’s conversational, mobile-first platform to diversify recruitment sources and better engage with hard-to-reach audiences like Gen Zs.

Today, the company leverages Rival to improve the member experience, increase the volume of research studies and accelerate time to insights. In this session, they’ll share best practices they’ve learned throughout the journey and share practical tips for boosting the ROI of your insight community.

Key Takeaways:

• A mobile-first, conversational approach can reduce barrier to entry, allowing companies to attract a wider audience and engage hard-to-reach groups.
• Increasing engagement and focusing on the member experience helps improve data quality, enable agility and accelerate speed to insights.
• Proving the ROI of your community is possible through a thoughtful approach that considers both research and business objectives.

Case Study Entertainment Joint Presentation