Presenter, Work Zone Sponsor
We are a retail data science, insights and media company. We help The Kroger Co., consumer packaged goods companies, agencies, publishers and affiliated partners create more personalized and valuable experiences for shoppers across the path to purchase.
We create results-driving shopper insights and activation strategies that build measurable value for our clients utilizing 84.51° Insights, 84.51° Loyalty Marketing and our retail media advertising solution, Kroger Precision Marketing.
Powered by cutting-edge science, we utilize first-party retail data from over 62 million US households sourced through the Kroger Plus loyalty card program to fuel a more customer-centric journey.
Sessions from 84.51°:
How real humans with real purchases can help close the say-do gap
How confident are you that you’re talking to your consumers? Perhaps you’ve even thought: “Eh…it’s close enough.” Join us as we unpack research-on-research on data quality including how different sampling [...]
Wednesday | 1:30 pm - 2:00 pm | Room 2
Expo experience:
Need to make a call or get some work done?
Stop by the Work Zone to get away from the action. It’s a good place to plug in your laptop or phone and get some work done while you are at the event.
4662 Slater Road
Eagan, MN 55122
(651) 379-6200