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Presenter

QRCA is a global association of the world’s most innovative, collaborative and passionate market research professionals dedicated to maximizing the power of qualitative. QRCA is a not-for-profit association of consultants involved in the design and implementation of qualitative research – focus groups, in-depth interviews, in-context and observational research and more. Our goal is to promote excellence in the field of qualitative research by pooling experience and expertise to create a base of shared knowledge.

Sessions from Session Curated by QRCA:


Digestible data: Making research deliverables accessible and understandable

Data collection tools are advancing by leaps and bounds. Biometrics, AI and digital data collection platforms allow researchers to reach farther, look deeper and gather data faster than ever before. [...]

Details

Tuesday | 9:00 am - 9:30 am | Room 3

Beyond tacos: Understanding the diverse and dynamic Hispanic population

The presentation discusses the rapidly growing influence and economic power of the U.S. Hispanic population, emphasizing the imperative for marketers and researchers to better understand this diverse community. It highlights [...]

Details

Wednesday | 3:00 pm - 3:30 pm | Room 4