Using AI to drive stronger product performance: Learn how top CPG brands like Coca-Cola, Carlsberg and Nestle use AI to guide, predict and improve their innovation success

Room 4 | 11:15 am - 11:45 am | Tuesday, March 26, 2024

The vast majority of product launches within CPG continue to fail. This is something that has been and is still tolerated by many large CPG companies, who explain away this waste of money and natural and human resources by stating that innovation is hard and risky, that a high failure rate is the nature of innovation. But does it really need to be that way?

The problem has often been that learnings from the success or failure of previous launches have been poorly implemented to benefit future NPD processes. Now, with the help of AI you can automate this learning process and increase your launch success likelihood with every innovation.

Behind the AI hype we see real, high-impact results of utilizing AI, delivering significantly higher launch success rates and faster learning for companies.

Key Takeaways:

1. Why predictions, decisions and learnings utilizing AI are more accurate and reliable than relying on traditional KPIs and benchmarks.
2. When AI works and when it doesn’t.
3. How international CPG companies are benefitting from AI-based predictions and advice and what results they see.