Leading with Black insights

Room 1 | 12:00 pm - 12:30 pm | Wednesday, March 27, 2024

In a rapidly evolving global marketplace, understanding and engaging with diverse consumer market segments is critical for business success.

When businesses understand and cater to the unique insights of the Black community, they can drive innovation and develop products, services and strategies that resonate with a broader audience.

Renowned Black consumer market researcher Pepper Miller will share Black American historical factors, Black perspectives and cultural intelligence on consumer behavior. Pepper’s presentation will also cover business leaders’ blind spots and misconceptions about the Black community, real-world examples of corporate blunders, the LWBI process and companies that have successfully harnessed this potential, leading to enhanced profitability and market share.

Key takeaways:

1. Understanding how rethinking Black consumer values can lead to market research and marketing strategies for broader audiences.
2. Although Black consumers speak English, they have different cultural beliefs and behaviors from the mainstream. Different does not mean deficient; it means understanding how differences can lead to innovation.
3. The Leading With Black Insights process.

Best Practices Consumers Presentation by End-Client