How to strategically apply AI to qual data sets for better accuracy

Room 2 | 10:30 am - 11:00 am | Tuesday, March 26, 2024

Join aha insights technology’s CEO and ResTech pioneer, Ray Fischer and VP of project management and qualitative strategist Paula Kramer for a practical how-to session that delves into the dynamic intersection of artificial intelligence (AI) and qualitative research based on real-world experiences.

This comprehensive session aims to equip researchers with a practical understanding of how AI’s transformative power generates unprecedented efficiency to significantly reduce the time required for data analysis, enhances data accuracy and expedites the extraction of more meaningful insights from large volumes of unstructured data. Ray and Paula will share AI’s capabilities to enable richer sentiment analysis and uncover hidden patterns that allow researchers to connect the unseen dots within qualitative data sets. They will also review a few of the current challenges of AI in market research, including ethical considerations surrounding privacy and acceptance by corporate clients.

Key Takeaways:

1. Discover how to use AI to reduce analysis time by 50%+ and get better insights.
2. Learn how to validate and gain confidence in AI-generated results.
3. Understand how to leverage the “human touch” to utilize AI most effectively.