Innovating innovation: How PepsiCo makes agile, yet confident innovation decisions, using always-on predictive analytics and their preferred insights solutions

Room 4 | 3:00 pm - 3:30 pm | Tuesday, March 26, 2024

PepsiCo set out, with Woxi, to develop a better innovation insights and predictive analytics system that identifies winners faster and makes ideas stronger, while building better launch plans. The result is that Pepsi moved from infrequent, point-in-time learning to continuous, predictive consumer-driven decision-making. With Woxi, they are now able to use a true test-and-learn platform to understand what is important, learn fast, get the spending right and reduce churn. PepsiCo is getting much greater impact from the insights they already use, turning those lessons into better sales.

Key Takeaways:

1. How PepsiCo’s transformational approach to innovation insights, demonstrated through a Gatorade case, can help any insights and innovation team be truly agile and make more confident decisions.
2. How Woxi’s PredictionOS™ always-on, innovation decision platform is making insights more impactful and sales prediction more central, at every stage of development.
3. How to marry agile research with always-on predictive analytics to drive better innovation journeys and better outcomes on all the new products in your pipeline.

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