Applying agile software principles to drive successful (physical) product development

Room 3 | 4:00 pm - 4:30 pm | Tuesday, March 26, 2024

As a venture-backed software organization, Highlight is here to share some learnings about how we translated the core principles of agile software development and embedded them into agile product development.

Agile teams need complete data to continually ideate, iterate and launch great products. If you’re doing it right, data is the fuel that powers agile product innovation. Truly agile product improvement requires high-quality data, visibility into the fieldwork, strong benchmarks to validate and more.

It’s crucial to move fast, but never at the expense of your data. With agile practices that empower better data, you can green-light launches with leadership, give your marketing team confidence to put money behind launches or relaunches and drive excitement from retailers – all at the speed of business.

Key Takeaways:

1. How we leverage our software development principles to inform product development guidance for our customers.
2. The trade-offs between continuous improvement and development versus more spaced-out innovation stage-gates.
3. The delicate balance of quality and velocity.
4. Timeboxing projects – dynamic vs. two-week sprint cycles.
5. Tactics for data-driven product development and customer-centricity.