Fueling innovation: The value of research partnerships

Room 3 | 9:00 am - 9:30 am | Wednesday, March 27, 2024

This session will highlight the opportunity to improve innovation initiatives by cultivating a long-term partnership with a research team or vendor. Pam will share a client’s view of best practices in building the client-vendor relationship, such as providing transparency on innovation priorities, building consumer studies iteratively and the difference of client needs for project-based research vs. strategic research.

Key Takeaways:

1. Help researchers understand what a client needs to develop a long-term research partnership.
2. Suggestions for what keeps a client engaged in the client-research vendor partnership over time.
3. Affirm that client transparency is a critical key to securing a partnership that supports strategic initiatives.