Painting an accurate political picture for a polarizing presidential election: How MaristPoll reaches the right respondents at the right time

After the 2016 presidential election, the way political pollsters approach their work has changed. 

With another upcoming polarizing U.S. presidential election – where those with loud opinions are shouting from both sides of the fence – pollsters are working to accurately take the temperature of the country’s politics, so no one is shocked come election night.

In their effort to paint on ongoing, accurate picture of current political sentiment in the U.S.; political pollsters are challenged to access the right sample in order to hear from a true census-representative quota of respondents and get real-time insights on pressing topics.

In this session, Michael Conte, director of survey solutions at MaristPoll, will share:

• How MaristPoll has updated their polling process over the past eight years.
• How MaristPoll reaches the harder to find demographics needed in order to make sure every voice is heard – including the quieter ones.
• How MaristPoll gets reliable answers at speed to the hottest political questions.

Grab your front row seat to see MaristPoll’s methodologies for measuring political sentiment: The questions asked, the demographics reached, the time-in-field, the answers received.