Messaging AI: Understanding and managing perceptions of AI and ChatGPT in a user-generated content community

Room 1 | 2:15 pm - 2:45 pm | Wednesday, March 27, 2024

While generative AI tools like ChatGPT and others offer exciting possibilities in the user-generated content (UGC) space, perceptions of AI range from excitement to fear. We explore perceptions of generative AI tools and the impacts of messaging through findings collected across a series of studies conducted within the Fandom community. This includes community perceptions, media influences shaping of users’ understanding and expectations, and the impact of naming and messaging strategies on users’ acceptance of and engagement with tools and content that use AI. Our findings shed light on the intricate dynamics between users, AI and community-driven content creation. [This description was written by ChatGPT and edited by a human.]

Key Takeaways:

1. Media influence on perceptions: Explores perceptions of AI tools and highlights the significant role played by media in shaping users’ perceptions of anything related to AI.
2. Impact of naming and messaging: Investigates importance of carefully selecting names and crafting messaging strategies for introduction of AI and other generative tools
3. Challenges and opportunities: Understand the spectrum of perceptions in the user-generated content space surrounding AI-generated content.

Presentation by End-Client Research Report Technology