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Sessions from T-Mobile:


T-Mobile’s Magenta Status program, inspired by revolutionary qual+quant sessions – live demo with AI tech

Competition in the telecom market is fierce and every player spends millions on qualitative and quantitative studies. While T-Mobile has grown four-fold over the last decade by identifying and delivering [...]

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Wednesday | 9:45 am - 10:15 am | Room 4

Fueling the T-Mobile Uncarrier growth story with System 1 research

T-Mobile’s Uncarrier campaign is one of the greatest growth stories of our times, adding 1 million+ new subscribers quarterly since 2012: $60 billion in incremental sales. Underlying it are continuous [...]

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Tuesday | 12:00 pm - 12:30 pm | Room 1