Room 2 | 9:45 am - 10:15 am | Wednesday, March 27, 2024
How high is your insight’s team’s profile? How would you describe the insight brand? How well-positioned is insight in your organization’s hearts, minds and decision-making processes?
James Wycherley, author, host of the Transforming Insight podcast and CEO of the Insight Management Academy, draws on the collective wisdom of the IMA’s 92 corporate members to explore the importance of our insight team’s profile and the work we might all do to improve it in 2024.
The IMA is a membership organization for corporate insight teams and all its thought-leadership is based on the experience and expertise of its members. Defining Your Purpose is the first chapter of the insight leader’s playbook which IMA members use.
Key Takeaways:
Speakers:
More sessions
Join us for an insightful event session where we delve into the intricate world of operationalizing research at scale within enterprise organizations. In an era dominated by data, the ability [...]
Warner Bros. Discovery is a premier global media and entertainment company, offering audiences the world’s most differentiated and complete portfolio of content, brands and franchises across television, film, streaming and [...]
While generative AI tools like ChatGPT and others offer exciting possibilities in the user-generated content (UGC) space, perceptions of AI range from excitement to fear. We explore perceptions of generative [...]