This is how you deploy AI in qual consumer insights

Room 2 | 9:45 am - 10:15 am | Tuesday, March 26, 2024

Before AI gained the mainstream recognition it has today, GetWhy developed their own generative AI model and have since deployed the technology to completely change the game of qualitative consumer insights. Today they deliver higher-quality insights at a faster rate and more affordably than traditional qualitative research companies, making them a frontrunner in the field of insights.

Join Alexander’s session for a real-life demonstration of GetWhy’s AI Research Agent to see step-by-step how video-based consumer reactions to online stimuli like concepts, product designs and websites can be converted to next-level quality insights in just four hours. By the end, you will understand why getting GetWhy’s AI on your insights team should be your No. 1 priority when it comes to gaining a better understanding of your customers.

Key takeaways:

• Learn how AI today is impacting qualitative research and delivering empathy at scale.
• Experience how raw qual data (video format) is turned into actionable insights within minutes.
• Create your own trial study after the session on GetWhy’s booth and get your results tomorrow!