How AI and CXM helped a retail brand customize product design

Room 1 | 10:30 am - 11:00 am | Wednesday, March 27, 2024

Our research focuses on the harmonious fusion of human experience and AI technology. We are on the journey to understand the factors that shape customer perceptions post-in-store product trials. The focus is on unveiling the kaleidoscope of details that genuinely captivate customers during the trial of the products.

Our real-time feedback mechanism, implemented at the store level, empowers brands for unparalleled responsiveness and innovation focused on customers’ pain points and needs. Facilitated by AI data processing, the research outlines how brands can navigate today’s consumers’ minds by facilitating, participating and communicating directly with them beyond the regular touchpoints.

As researchers, haven’t we all dreamt of unlocking the unspoken desires of consumers beyond the limitations of surveys? Engaging directly with customers at the physical store gives brands a significant advantage, allowing them to adapt offerings promptly based on real-time feedback.

This research embarked on a fascinating journey within the fashion retail space, where we have captured customers’ feedback for the products they have tried at the store. The research was focused on the crucial SKU-level trials and captured immediate and authentic responses directly within the store environment. Armed with AI, we delved deep into the granular details that truly resonate with customers and explored factors influencing perceptions post-in-store product trials.

This transformative feedback mechanism, implemented at the store level, uniquely positions brands for responsiveness and innovation, incorporating direct insights from customers into the heart of their decision-making process.

This is a landscape where real-time feedback guides innovation and our research positions retail brands at the forefront of a transformative era in the fashion retail industry.

Key Takeaways:

1. Insights gained from customer feedback during product trials empower brands to tailor their recommendations and offerings to individual preferences.
2. How brands can effectively convert trial experiences into purchase opportunities.
3. Research identified practices that effectively cultivated consumer trust by making it the central focus.
4. How to empower brands to respond to evolving consumer preferences dynamically.

Presentation by Supplier Research Report Retail