‘I’m in My AI Era’: The evolving role of market research in an AI era

Room 3 | 3:00 pm - 3:30 pm | Wednesday, March 27, 2024

Everywhere we look there is a discussion of an AI-powered future. Well, the time is here: I’m in my AI era. This session will flesh out the greatest challenges facing market research professionals and offer principles for winning. The session includes LinkedIn case study examples for how corporate-side researchers can lead the way in an evolving landscape powered by AI. Yes, AI will disrupt the way we work and what defines us as a function. Let’s guide that evolution by shaping the future of MR.

Keys Takeaways:

1. There are challenges and uncertainty that market research professionals face as AI disrupts our traditional ways of delivering value.
2. We have an active role in shaping the evolution of our function.
3. Experimentation and out-of-the-box partnerships will be key to making the vision a reality.

Best Practices Presentation by End-Client Technology