Automated insight reporting done right

Room 1 | 10:30 am - 11:00 am | Tuesday, March 26, 2024

Report automation is often thought of as limited to just mass generation of charts, but it can be so much more! Bellomy is a full-service market research firm. Their work includes both B2C and B2B channels, with solutions focused on product innovation, shopper insights, brand performance, segmentation and customer experience.

This joint presentation between Bellomy’s Vice President of Research Operations, Carla Jordan, and their technology solutions partner E-Tabs explores how an innovative automation solution can be implemented for a strategic and competitive advantage. Not only does it save hours of manual data-posting and charting, but also provides flexibility and increased data accuracy that enables smaller teams to deliver like larger companies.

The presentation will cover the process of automated reporting for traditional projects in both PowerPoint and Google Slides as well as how this technology has evolved into a cloud-solution offering on-demand exporting from online dashboards into editable, native chart decks.

Key takeaways:

1. What to look for and plan when automating your reporting of large projects.
2. Automation isn’t just relevant to trackers and continuous studies but many study types, including ad-hoc projects.
3. Integrating automated charting to other platforms includes Google Slides and dashboard exports from PowerBI, Tableau and others..