Room 3 | 4:45 pm - 5:15 pm | Tuesday, March 26, 2024
Don’t miss this chance to see how General Mills Snacks is breaking the rules to unlock millions of dollars in growth opportunities. Join us on a journey to hear firsthand how General Mills partners with Veylinx to use behavioral experimentation to guide product launches into new aisles and markets. Learn how you too can use these experiments to predict future shopping behavior, choose the right aisle(s) for your product, forecast incremental demand and measure the size of the prize.
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