Ready for takeoff: How Delta is democratizing insights
Room 1 | 4:45 pm - 5:15 pm | Tuesday, March 26, 2024
Insights democratization is a common ambition for insights teams. But implementing this type of widespread, sustainable change is often fraught with turbulence. In this session, Tracy Watkins, CX insights innovation manager, and Kate Rouse DuHadway, market research project leader – demand insights, at Delta Air Lines will take the stage with Daniel Northrup, customer success manager, at Stravito to discuss how their collaboration is making insights available to employees across Delta for more customer-centric decisions.
Key Takeaways:
- Learn about Delta’s successful approach to change management.
- Discover why a self-service model is key for insights democratization.
- Tips for how to ensure that employees across the org know “the why behind the what.”
Speakers:
More sessions
Uncover category barriers with behavioral science
In our pursuit of category growth beyond just market share, Colgate-Palmolive embarked on a thorough examination of potential consumers interested in whitening benefits but not currently purchasing whitening products. In this [...]
Sponsored by
End-to-end executive engagement in market research
Do you struggle to engage the executives in your market research projects? Join this session as we share the best practices to engage leaders. We will point out, for any [...]
Sponsored by
Audio rituals: How contextually relevant audio advertising drives business results
The majority of U.S. adults (74%) make time for audio (radio, streaming or podcast) in their daily lives and for 40%, audio is a daily ritual in itself. These deeply [...]
Sponsored by
4662 Slater Road
Eagan, MN 55122
(651) 379-6200