Behavioral insights made actionable: The four behavioral science insights needed to solve any brand growth challenge

Room 3 | 3:45 pm - 4:15 pm | Wednesday, March 27, 2024

Using behavioral science research to uncover new, smart, actionable insights isn’t easy, but it is necessary in 2024. Fortunately, there are only four critical behavioral science insights that are needed to solve almost any brand growth challenge imaginable. From increasing brand penetration and share to winning back lapsed users, these insights help companies such as Apple, Capital One, and PepsiCo build psychological understanding that unlocks brand growth. Don’t miss this opportunity to discover how actionable behavioral science insights are for elevating your organizational influence and impact.

In just 30 minutes, I’ll share the four key behavioral insights every brand needs to overcome any growth challenge, including how to: increase brand penetration and share; improve product trial and repeat purchases; win back lapsed users; grow shopping trips, basket size and value perceptions – even after raising prices; and increase average basket ring and impulse purchases for your brand.

Key Takeaways:

1. Discover how behavioral science-based insights generate true economic value for today’s most innovative brands.
2. Learn the four psychological insights you need to solve almost any brand growth challenge.
3. Attendees will receive an autographed copy of the best-selling book “Marketing to Mindstates.”

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