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Sessions from McDonald’s:


The case for cultivating curiosity

Consumers and businesses alike are feeling the impact of a fast-changing landscape and climate of uncertainty. How can we prepare for what might come next and anticipate shifts in consumer [...]

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Tuesday | 9:00 am - 9:30 am | Room 2

Getting a head start: How McDonald’s uses historic data to design its next great product

From McFlurries to celebrities’ favorite meals, McDonald’s is the leading innovator in QSR. But before firing up its test kitchens, McDonald’s looks to its “secret sauce” to ideate on its [...]

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Wednesday | 12:00 pm - 12:30 pm | Room 3