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Exhibitor, Presenter

Booth 211

It is hard to align product and brand strategy – but it is essential to design experiences people love.

InsightsNow’s moments-based behavioral approach empowers visionary product leaders to activate insights and align product and brand strategy, building a healthier, happier world.

We’re a creative, collaborative and innovative team that thrives on brainstorming with clients about their challenges and inventing the best way to get them the answers and insights they need. We’re focused on consumer and B2B customer behaviors and getting to the “whys”, with insights and foresight for our R&D, marketing and digital media clients.

Our toolbox for market research is “whatever makes sense” (qual, online qual, ethnography, online research, blended, behavioral data). We’re passionate about discovering people’s beliefs, behaviors, triggers, cues and motivations to identify unexpected human truths against which our clients in R&D, packaging and marketing can take action.

Sessions from InsightsNow Inc.:


Everyone loves chocolate! Reinventing competitive benchmarking to win the moment

Competitive benchmarking is essential to assess the strengths, weaknesses, opportunities and threats facing brands. However, classical approaches are slow to implement, costly and often provide insufficient insights to understand how [...]

Details

Wednesday | 10:30 am - 11:00 am | Room 3

Expo experience:

Check out the Chocolate Challenge to win a Vosge’s Easter Truffle Collection!

Booth 211

Check out the Chocolate Challenge to win a Vosge’s Easter Truffle Collection!

Enjoy dark chocolate while experiencing a new perspective for sensory profiling for competitive benchmarking.  Klik at the booth and pick up a bag for a chance to win the delectable Watermarks Truffle Collection from Chicago’s Vosge’s Haut-Chocolate.

Learn about the approach in session ”Everyone loves chocolate! Reinventing competitive benchmarking to win the moment” on Wednesday, 10:30 a.m. in room 3.

This survey technique overcomes a number of shortcomings with classical benchmarking. It has participants assess products in-context, rather than in CLT facilities.