From [gate] 0 to 100: What’s the benefit of ‘fast’ in 2024?

Room 4 | 10:30 am - 11:00 am | Tuesday, March 26, 2024

Speed is front of mind for all of us these days; insights and business leaders alike want answers faster than ever. But what is the real impact of being able to run research quickly? We believe our collective obsession with ‘fast’ needs a reframe – going beyond how quickly you can collect the data and focusing instead on how quickly you can take action. And we don’t just mean make tactical action – real-time insights can and should dictate strategic decisions. And we’ll show you how.

Coca-Cola’s Global Director of Human Insights Billy Fletcher and Dig Insights’ Chief Revenue Officer Jess Gaedeke discuss how a focus on ‘speed to decision’ as opposed to ‘speed to data’ has resulted in better, streamlined innovation processes and strategic ideas/launches across Coca-Cola’s global business. You’ll walk away from this lively session with a firm grasp on how all of Coca-Cola’s insights team leverage Upsiide, Dig’s proprietary SaaS research platform, to run gate zero innovation testing in a fast, repeatable and decision-centric way.

Sip back and enjoy this exciting session!

Key Takeaways:

1. What gate zero testing at Coca-Cola entails and how they know it has resulted in better innovation ideas.
2. Real examples of how using online quant during in-person workshops can result in strategic decisions.
3. The criteria any researcher should use when considering which agile research tools and techniques to leverage.

Case Study Food Joint Presentation