Premium vs. value: A cross-category client roundtable

Room 3 | 11:15 am - 11:45 am | Wednesday, March 27, 2024

Is premium part of your strategy? In a world of inflation and pressures around costs, are you trying to get consumers to trade up to more meaningful experiences with premium products?

Join us for highlights of our latest premium research, uncovering the emotional benefits consumers expect from premium brands, plus what’s driving superior perceptions across different categories, including food, snacks and personal care. Can a brand be BOTH premium and value? Do consumers in different countries view premium and value the same way? How does Gen Z differ from Millennials from Boomers?

You’ll hear clients share firsthand why premium is important to their brand(s) and businesses and what to consider for developing premium products and go-to-market strategies. In addition to broad perceptions, attitudes and emotions connected to premium and value, you’ll learn how premium impressions vary by category for alcoholic beverages, snacks, beauty and personal care and more.

Key Takeaways:

1. What premium and value mean to consumers, with overlap and distinct differences.
2. How different generations view premium and value and how it impacts behavior.
3. How brands are approaching their premiumization strategies.