Presenter
At NIQ BASES, we show the world what people want.
Our superior foresight, paired with unmatched behavioral data and agile technology, reveal new pathways to success and instill confidence that is powered by more.
Sessions from NielsenIQ BASES:
Innovation vitality: How to launch more enduring products and incremental innovations
For years, manufacturers have leaned on a success vs. failure dichotomy to evaluate their innovation performance. But this measure often proves too simplistic, ignoring the roles that comprise different innovation [...]
Wednesday | 11:15 am - 11:45 am | Room 1
4662 Slater Road
Eagan, MN 55122
(651) 379-6200