Exploring a way to use generative AI for insights

Room 1 | 1:30 pm - 2:00 pm | Wednesday, March 27, 2024

In a world where there is a lack of brand differentiation, creatively finding ways to be smart and quick in building a messaging strategy has grown in importance. Both academic and primary research studies have proven that interconnected associations between category and brand associations help to generate brand choice and encourage customer retention.

In this session we will focus on lessons learned from leveraging generative AI for research using a real case study to understand a use case for building brand positioning and communication.

Key Takeaways:

1. Understand a potential application of generative AI to enhance insights.
2. Discover the importance of interconnected mental associations to understand brand.
3. Generative AI isn’t a standalone solution – lessons learned.

Case Study Presentation by End-Client Telecommunications