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Sessions from MolsonCoors:


Walk a country mile (in your customers’ boots): Decoding the hidden values of rural Americans

This session offers a rich, captivating dive into the psychology of rural American consumers and why they matter to brands more than ever before. As rural identity has grown to [...]

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Tuesday | 4:45 pm - 5:15 pm | Room 4

Happiest hour: How can alcohol brands meet consumers where they are amidst a major cultural drinking shift?

It’s no secret that alcohol brands are having to adjust as consumers change their drinking habits – whether it’s lower-alcohol drinks, going completely alcohol free or the sober-curious movement. Learn [...]

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Tuesday | 10:30 am - 11:00 am | Room 3