Happiest hour: How can alcohol brands meet consumers where they are amidst a major cultural drinking shift?

Room 3 | 10:30 am - 11:00 am | Tuesday, March 26, 2024

It’s no secret that alcohol brands are having to adjust as consumers change their drinking habits – whether it’s lower-alcohol drinks, going completely alcohol free or the sober-curious movement. Learn from three industry experts about the state of the alcohol industry and how to embrace evolving dynamics to meet consumers where they are.

Key Takeaways:

1. There are so many products on the shelf today. How are consumers choosing between full-strength, low- or no-alcohol options?
2. We know younger generations are drinking less. What’s driving this and do alcohol brands need to change their approach?
3. How can brands continue to resonate with consumers in an authentic way with the coming social/cultural/generational shifts?