Research innovation: How Condé Nast is using AI-powered quant and qual to explore emerging trends among future consumers
Room 1 | 9:45 am - 10:15 am | Tuesday, March 26, 2024
Maja Benedict, director of global custom insights at Condé Nast, sits down with Knit Founder and CEO Aneesh Dhawan to show how Knit’s AI-powered quant/qual platform is fueling Condé Nast’s research pipeline. Maja and Aneesh dive into how the Knit platform is enabling an unprecedented speed to insight for Condé Nast, with its application of AI technology from study design to storytelling.
Key Takeaways:
- How AI technology is fueling innovation throughout Condé Nast’s research workflow.
- How a quant/qual methodology, combined in a single study, is helping Condé Nast obtain a more well-rounded understanding on every study.
- How the Knit platform is being leveraged across multiple use cases to enable these capabilities and more.
Speakers:
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