Navigating advocacy marketing: Building brand strength with purpose

Room 1 | 1:30 pm - 2:00 pm | Tuesday, March 26, 2024

In today’s dynamic marketplace, consumers seek more than just products – they crave authentic connections with brands that align with their values and champion causes close to their hearts.

Through momentum, one of two key pillars that define a strong brand, advocacy can help build brand strength – but it can also come with risks. Brands can misjudge consumers, overstep boundaries or potentially fail to act on their words. So, how can brands implement advocacy marketing well enough to strengthen their offerings?

In this session, we will share insights from our own R&D that can help you: grow your brand through advocacy; identify the causes that resonate most with consumers; communicate your brand’s stance effectively and authentically; and reduce the potential pitfalls (such as alienating your consumers or compromising your values) by leveraging key principles of advocacy marketing.

Key Takeaways:

1. How to grow your brand through advocacy.
2. How to identify the causes that resonate most with consumers and authentically communicate your brand’s stance.
3. How to reduce potential pitfalls by leveraging key principles of advocacy marketing.

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