Exhibitor, Presenter
BAMM is a global consumer insights agency that specializes in helping big brands better compete in the ever-changing world of consumer trends and technology, and to stay ahead of nimble start-ups and challenger brands. We call this creating “brand momentum.”
We deliver momentum through strategic thinking, ethnographic research, and creative development. Our multidisciplinary process reveals valuable consumer and market insights, inspiring clear decision-making. With a team of more than 22 researchers, ethnographers, strategists, photojournalists, videographers and designers, BAMM delivers clients rich, detailed understandings of their consumer and areas of opportunity within their business.
Sessions from BAMM:
Sustainability is a crucial challenge for all organizations but the elusive “win-win” of planetary responsibility and brand growth rarely surfaces. We want our brands to say more about social or [...]
Wednesday | 10:30 am - 11:00 am | Room 2
To drive brand love, the BAMM team took a deep dive into Walmart fans’ world. What are the sources of their love and how might Walmart amplify them further? Brand love [...]
Tuesday | 3:00 pm - 3:30 pm | Room 3