Sessions from MARS Snacking:
The discussion will revolve around actionable insights that serve as the gateway to understanding consumer decision-making processes. King and Wu will guide participants through the intricate consumer journey, elucidating the pivotal [...]
Tuesday | 1:30 pm - 2:00 pm | Room 3
Competitive benchmarking is essential to assess the strengths, weaknesses, opportunities and threats facing brands. However, classical approaches are slow to implement, costly and often provide insufficient insights to understand how [...]
Wednesday | 10:30 am - 11:00 am | Room 3