Doing more with less

Room 3 | 1:30 pm - 2:00 pm | Wednesday, March 27, 2024

Join Ipsos, Kohler and Kraft Heinz as we share insights and strategies aimed at maximizing efficiency and effectiveness within constrained resources. Our expert panelists delve into innovative methodologies such as agile research approaches, leveraging automation tools and harnessing data analytics to streamline processes and extract meaningful insights with limited budgets and timeframes. Emphasizing cross-functional collaboration and the judicious use of technology, the panel underscores the importance of aligning research efforts with overarching business objectives while prioritizing high-impact initiatives. Drawing upon real-world experiences and case studies, the discussion fosters an exchange of best practices and actionable insights, empowering attendees to navigate the evolving landscape of market research with agility and resourcefulness.