A case study in AI-powered social data for product innovation
Room 1 | 9:45 am - 10:15 am | Wednesday, March 27, 2024
We’ve entered a new age of product innovation, one in which, instead of asking a handful of consumers survey questions, we harness millions of online social media conversations to gain qualitative insights on a quantitative scale. Join Nikolas Pearmine to learn how industry leaders like PepsiCo, Conagra Brands and General Mills are using AI-powered social data to fuel more predictable, successful NPD.
Key Takeaways:
- The power of big social data for product innovation.
- How industry leaders are harnessing AI for more scientific NPD.
- Case studies in innovation success.
Speakers:
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