Propelling your brand to the forefront of retail innovation with concept testing

Room 2 | 12:00 pm - 12:30 pm | Tuesday, March 26, 2024

Concept testing serves as a pivotal element within the retail industry, providing a vital mechanism for businesses to validate, refine and optimize their ideas before introducing them to the market. In this session, Robyn Ryden, consumer insights manager at Carhartt, and Eric Avissar, senior manager, customer success at Fuel Cycle, will illuminate the ways in which Carhartt’s collaboration with Fuel Cycle empowers the brand to effectively connect with diverse audiences and extract meaningful insights leading up to a product launch.

Explore the various methods employed by Carhartt, including discussion boards and ideation, to conduct successful concept testing. Gain firsthand insights into how Carhartt has adeptly utilized concept testing to resonate with a broader market, offering valuable tips and techniques to curate the right pool of participants.

Don’t miss the opportunity to delve into the synergy between Carhartt’s design thinking and Fuel Cycle’s capabilities, paving the way for innovation and success in the ever-evolving retail landscape.

Key Takeaway:

• Explore how the synergy of Carhartt’s design thinking and Fuel Cycle’s capabilities is paving the way for innovation and success in the ever-evolving retail landscape.

Case Study Joint Presentation Retail