Creating campaigns for beauty’s biggest brands with Shiseido

Room 1 | 2:15 pm - 2:45 pm | Tuesday, March 26, 2024

With a plethora of choices in the market, making sure your product stands out is key for brands. Join Jess Li, VP, consumer insights and marketing intelligence at Shiseido, and Phil Winkelman, VP, customer success at Suzy for a conversation about how one major beauty company tests its products, creates impactful messaging and goes to market with the right advertisements for its target consumer. They’ll dive into their research techniques for brands like Shiseido, Drunk Elephant, Nars and more.

Key Takeaways:

1. Creating go-to-market plans for multiple brands under one portfolio.
2. Using consumer insights across each stage of the product development life cycle.
3. Understanding how a major company creates product campaigns.

Advertising Best Practices Joint Presentation