2024 trends in research: Fact or fiction?
With budgets refreshed and initiatives set, how do you know if you’re driving the right strategies for success? Join Sago CEO Reed Cundiff as he leads an expert panel to offer [...]
Wednesday | 1:30 pm - 2:00 pm | Room 1
A new era: How John Deere is harvesting deeper insights with conversational, mobile-first communities
John Deere is the world leader in agriculture, forestry and roadbuilding equipment. For almost 200 years, the company has produced technology-enabled products that help meet the world’s increasing need for [...]
Wednesday | 4:00 pm - 4:30 pm | Room 4
Accelerating your brand with pladis Global
If you look in your pantry right now, chances are you’ll find a bag of Flipz pretzels. Did you grab them once as an impulse purchase and they turned into [...]
Wednesday | 10:30 am - 11:00 am | Room 2
Against all odds: Shaping a future once thought impossible
Join a client-side brand builder and Hotspex to discover how they have changed the effort-value equation via automation and AI to take best-in-class behavioral packaging, brand communications and design thinking [...]
Thursday | 1:30 pm - 2:00 pm | Room 3
AI: The promise and threat for research
The recent proliferation of AI has direct implications for the consumer insights sector. As such, the Radius innovation team has been tracking the space for a while now and has [...]
Thursday | 11:15 am - 11:45 am | Room 4
Aligning with CXOs for insights that drive growth!
What differentiates CEOs at high-growth companies from everyone else? How can insights better align with fast-growing firms? Research Innovation and ROI will discuss new research among CXOs with respect to elevating [...]
Thursday | 9:00 am - 9:30 am | Room 4
Are bots driving your brand love? – Quantifying the effect of fraud in market research
How confident are you in your data quality? Most researchers deploy some combination of attention checks and data cleaning to try to isolate and remove bad respondents, but as tech-enabled [...]
Thursday | 1:30 pm - 2:00 pm | Room 2
Automated reporting done right!
Automated reporting has reached new levels from just basic “auto-charting.” In this joint client presentation we’re going to explore new breakthroughs in automation: We will explore case study examples of [...]
Wednesday | 11:15 am - 11:45 am | Room 2
Avoiding research limbo: How to keep your research from sitting on the shelf
The dollars spent on market research are valuable – we all want to do everything possible to use those dollars to effectively make decisions that drive the business forward. Join us [...]
Thursday | 10:30 am - 11:00 am | Room 2
Awakening a sleepy category: Leveraging emerging signals and need states to inspire consumers to engage with a burden category
Like many durable consumer products, mattresses are seen as a high-risk and low-reward category plagued by a sea of sameness and brand confusion. Ensuring that consumer insights stayed front and [...]
Thursday | 9:00 am - 9:30 am | Room 2
Behavioral insights made actionable: The four behavioral science insights needed to solve any brand growth challenge
Using behavioral science research to uncover new, smart, actionable insights isn’t easy, but it is necessary in 2024. Fortunately, there are only four critical behavioral science insights that are needed [...]
Wednesday | 4:45 pm - 5:15 pm | Room 1
Breaking barriers not bonds: Unveiling the dos and don’ts of marketing to Hispanics and effectively impacting your reach
Natalia Infante Caylor, PhD will show how brands misunderstand the multifaceted layers of the Hispanic culture, affecting the ability to reach this important segment in a culturally sensitive way. The presentation [...]
Thursday | 3:00 pm - 3:30 pm | Room 4
Bridging the $300 billion divide: Mining the gaps with Black consumers
Most brands unknowingly leave revenue on the table that is more accessible than any new-product launch will ever be. That opportunity lies in closing their gaps with Black consumers. Dawn [...]
Thursday | 12:00 pm - 12:30 pm | Room 3
Building brand trust with consumers in an uncertain world
In today’s complex and uncertain market, building trust with customers has become more important than ever. Consumers are facing a wide range of stressors and they need brands that they [...]
Thursday | 12:00 pm - 12:30 pm | Room 1
Centralizing insights in a decentralized global enterprise: Winning with global CX measurement
Will customer loyalty metrics like Net Promoter Score ever disappear? Perhaps not, but your ability to align on a success metric and build global methodology standards could be advantageous for [...]
Wednesday | 4:00 pm - 4:30 pm | Room 1
Changing a brand position using behavioral science
Protobrand believes in the power of winning brands. Brands that stand out by establishing a personal connection through emotional, symbolic and functional attributes. Business brands often fail to capture this [...]
Wednesday | 2:15 pm - 2:45 pm | Room 4
Consumer co-creation: How using real-time consumer feedback allowed Conair to launch a successful new product in five months
Conair will highlight the agile innovation strategies and techniques used to launch the Curl Secret 2.0 in only five months. During this presentation, we’ll show a live demo of how [...]
Thursday | 9:00 am - 9:30 am | Room 1
Coolest Brands! We’ve spent the last year answering this question: What makes a brand truly cool for kids?
We’ve spent the last year answering this question: What makes a brand truly cool for kids? We’ve done this by gathering spontaneous mentions from hundreds of hours of interviews with [...]
Wednesday | 9:00 am - 9:30 am | Room 1
Creating a better B2B survey: Business professionals speak out
Response rates for online research, particularly surveys, have declined in the past several years. This issue affects B2B surveys more than B2C, given the smaller and more specific populations that [...]
Thursday | 10:30 am - 11:00 am | Room 3
Cross-functional integration of category and shopper insights for next-level impact
Elevating the impact of the insights function with full cross-functional integration. There is a large need to integrate the category management and shopper insights function with all aspects of the business [...]
Thursday | 9:45 am - 10:15 am | Room 1
Demand landscape: The power of understanding consumer demand
While it’s common to view consumers linked to product categories (e.g., purchasing sweet vs. salty snacks, or casual vs. formal clothing), a demand landscape removes assumptions about the consumption process [...]
Wednesday | 12:00 pm - 12:30 pm | Room 3
Doing more with less
In today’s dynamic business landscape, efficiency and resource optimization have become paramount. Join our panel to delve into insightful discussions, gain valuable perspectives and uncover innovative strategies industry leaders employ [...]
Thursday | 3:45 pm - 4:15 pm | Room 4
Equity and inclusivity in user experience research: A necessity, not a luxury
In a rapidly evolving digital landscape, understanding equitable and diverse user perspectives is no longer a nice-to-have but an absolute need-to-have. Join Eugenio Santiago, president, and Tony Moreno, director of [...]
Wednesday | 3:00 pm - 3:30 pm | Room 4
Establishing an international brand tracker and F1 sponsorship assessment
This presentation covers a multi-prong hands-on approach to creating an international brand tracker. The tracker measures not only brand equity metrics but also the success of major marketing investments including [...]
Thursday | 11:15 am - 11:45 am | Room 3
Evaluating the performance and future of Emotion AI
This future-focused session pressure-tests the transformative power of Emotion AI. Drawing evidence from over a decade of research, Dr. Aaron Reid examines Emotion AI, determining whether the technology is a [...]
Wednesday | 9:00 am - 9:30 am | Room 2
Everything has changed: Best practices for hiring and getting hired in the post-COVID era
As everything has changed in the post-COVID era, we’ll identify today’s best practices for hiring – and getting hired. We’ll share effective hiring processes, how to navigate the growing employer-candidate [...]
Thursday | 9:45 am - 10:15 am | Room 2
From Doritos to Disney – and beyond: An interview with longtime corporate researcher Pamela Forbus
Join us as M/A/R/C Research CEO Merrill Dubrow sits down for a lively conversation with Pamela Forbus, who has held insights and marketing leadership positions at PepsiCo, The Walt Disney [...]
Wednesday | 9:45 am - 10:15 am | Room 4
From insights to impact: Power of AI and qualitative insights
Embark on a transformative journey with Behaviorally’s GLADYS, a revolutionary tech-enabled platform reshaping behavioral qualitative research by extracting real-time insights from the most valuable moment in marketing: the purchase transaction. [...]
Wednesday | 3:00 pm - 3:30 pm | Room 3
From living spaces to workplaces: Sonos’ community-led journey into commercial territory
Sonos, the sound experience brand renowned for its user-friendly premium sound system designs, has discovered a surprising trend among its consumers. Beyond the realm of home entertainment, business owners, directors [...]
Wednesday | 12:00 pm - 12:30 pm | Room 4
From passive observation to active prediction: ProQuo demonstrates how AI has transformed market research into a brand manager’s ultimate sidekick
The integration of natural language processing (NLP) and machine learning (ML) AI techniques in market research has emerged as a game-changer for brand managers seeking strategic advantages. NLP allows for [...]
Wednesday | 2:15 pm - 2:45 pm | Room 1
Futurish: The science and art of identifying near-future trends
In this session, we will talk about how to create a systematic process to identify and monitor future trends within the context of your industry and organization and how this [...]
Thursday | 1:30 pm - 2:00 pm | Room 4
Generative AI: Expectations vs. reality
How can generative AI help insights teams to be more efficient? And more importantly, what new challenges could it create? In this session, Lloyd Yoo, head of North America at [...]
Wednesday | 1:30 pm - 2:00 pm | Room 3
Giving the gift of joy to consumers and research participants, as well as to yourself
The is a period of great turmoil and many people are struggling with their lives in one way or another. Brands can reap the benefits of helping consumers to live [...]
Wednesday | 4:00 pm - 4:30 pm | Room 2
Got coconut milk? Exploring plant-based food trends with Vita-Coco
The plant-based alternatives industry is at a crossroads. Having seen a decline in sales for multiple years, many brands are pulling away from these alternative investments. Yet surprisingly, consumers identifying [...]
Thursday | 11:15 am - 11:45 am | Room 1
Helping the (insight) novice stakeholder make insight-led decisions
When working with insight-inexperienced colleagues, how do you get them to make better, insight-led decisions? Poh Lau shares how her insight team took Formula E from making gut-led decisions and [...]
Thursday | 1:30 pm - 2:00 pm | Room 1
How Gen Z live well with QSR: Building brand loyalty with the digital dining generation
Generation Z lives in a digital world and this is no truer than with their dining preferences. Uncover the recipe for success to building brand loyalty with this critical consumer [...]
Thursday | 11:15 am - 11:45 am | Room 2
How Mars Innovation uses AI for quant/qual feedback at speed and scale
Cassie Jackson, regional manager of innovation insights at Mars, sits down with Knit Founder and CEO Aneesh Dhawan to show off how Knit’s AI-powered quant/qual platform is fueling Mars’ innovation [...]
Wednesday | 9:45 am - 10:15 am | Room 1
How to strategically apply AI to qual data sets for better accuracy
Join aha insights technology’s CEO and ResTech pioneer, Ray Fischer and VP of project management and qualitative strategist Paula Kramer for a practical how-to session that delves into the dynamic [...]
Wednesday | 9:45 am - 10:15 am | Room 2
Human as North Star: Seeking human truth when innovation itself wants to throw you off course
Story time! This will be a fast-moving conversation among seasoned brand insight leaders who have found payoff keeping the human consumer truth at the center of innovation decision-making process. It’s [...]
Wednesday | 10:30 am - 11:00 am | Room 4
Inclusive research: Unveiling the truths of Latino consumers
Empathy is at the heart of qualitative research. Yet many factors can undermine the understanding of respondents, especially when working with participants from different cultures. Whether we are conscious of [...]
Wednesday | 4:45 pm - 5:15 pm | Room 3
Innovating icons: A Nestlé case study
Picture this: you sit down at a friend’s dinner party and see ice-cold bottles of sparkling water on the table. Doesn’t this detail make the evening feel elevated, maybe even [...]
Wednesday | 12:00 pm - 12:30 pm | Room 1
Insights that ignite: Principles and practices for moving your insights audience to action
In a world of too much data, meaningful insights are more valuable than ever but they only have value when they rally action. Finch Brands and Sodexo will share new [...]
Wednesday | 2:15 pm - 2:45 pm | Room 2
It’s not about the product: How embracing culture turns customers from buyers to fans
When a brand embeds itself into culture, that is when buyers become fans. But many companies are being burned by their experiences here, afraid of stumbling into a divisive conversation, [...]
Thursday | 2:15 pm - 2:45 pm | Room 3
Looking back and looking forward: Steve Schlesinger and Merrill Dubrow in conversation
With over 75 combined years of experience running research businesses, Steve Schlesinger and Merrill Dubrow will discuss and evaluate their lessons learned and their considerations for the future. During this [...]
Wednesday | 4:45 pm - 5:15 pm | Room 4
Michaels MakerPlace.com: Built and powered with consumer insights
MakerPlace.com by Michaels is a one-of-a-kind site that allows artists and craftspeople to sell handcrafted goods, teach a class and/or create how-to guides for projects. Site visitors can purchase handmade [...]
Thursday | 3:00 pm - 3:30 pm | Room 3
Nascent Startups: How to spend your first 100 days and $100 when you have an idea for a tech business (hint: leverage market research superpowers)
You want to create an impactful business – maybe even a “unicorn” worth $1B. You’re at the nascent stage: you’ve got the kernel of an idea, but no customers, no [...]
Wednesday | 10:30 am - 11:00 am | Room 3
Navigating the Great Respondent Revolt
In today’s business landscape, the relentless pursuit of customer feedback has led to survey overload, resulting in diminishing response rates, increased costs, and subpar feedback quality. This presentation will delve [...]
Thursday | 9:45 am - 10:15 am | Room 4
Navigating the storm: Lessons from the insurance industry in fostering a customer-centric approach amidst a challenging scenario
Join us in an enlightening session that delves into the dynamic landscape of customer experience, drawing inspiration from the resilience and adaptability of the insurance industry. Explore the nuanced strategies [...]
Thursday | 3:00 pm - 3:30 pm | Room 2
Navigating tomorrow: How to effectively use generative AI for your insights operations
Generative AI is here. Are you ready? Join us at the forefront of innovation as we dive into the practicalities of utilizing this new technology in consumer insights. Discover cutting-edge strategies, [...]
Wednesday | 2:15 pm - 2:45 pm | Room 3
Partnering in research: Five essential elements of successful client/supplier partnerships
Join Tanya Pinto, principal UX Researcher at Microsoft and founder of Baal Dan Charities, and Marc Goulet, partner at Russell Research, as they share some of the essential elements of [...]
Thursday | 2:15 pm - 2:45 pm | Room 4
Practical career advice for consumer insights professionals
The consumer insights (CI) function is evolving rapidly in response to changing customer expectations, market dynamics and technological innovations such as generative AI. CI professionals need to adapt their skills, [...]
Wednesday | 3:00 pm - 3:30 pm | Room 2
Providing ‘meat on the bones’: The value of qualitative research
In this presentation, we will share how the KNow Research team empowered Peace by Piece International – a small nonprofit seeking to transform corporate gifting – to make data-driven changes [...]
Thursday | 3:45 pm - 4:15 pm | Room 2
Qualitative data analysis: Using Braun and Clarke thematic analysis approach
The presentation will be a discussion of how thematic analysis was used to summarize large amount of qualitative data. You have over 500 pages of transcripts from interviews…what now? How do [...]
Thursday | 2:15 pm - 2:45 pm | Room 1
Real-world AI in action: How Fossil Group is unlocking empathy at scale with high-trust AI
While it may seem ironic, one of the biggest benefits of AI for insights leaders is to better understand how consumers really feel and why. But researchers also need to [...]
Thursday | 12:00 pm - 12:30 pm | Room 2
Reinventing brand health tracking at The Wonderful Company: A FIJI Water case study
The Wonderful Company is a privately held $5 billion company committed to offering high-quality, healthy brands and helping consumers make better choices, every day. Our iconic portfolio of brands includes [...]
Thursday | 3:45 pm - 4:15 pm | Room 1
Run programs, not projects to really make an impact
Getting to grips with human insight shifts isn’t a one-time process. If a brand/organization has prioritized a program of work with insights at its heart, it’s vital that once you [...]
Wednesday | 1:30 pm - 2:00 pm | Room 2
Seven major problems in insights today (and some solutions)
Our insights industry is facing critical challenges that demand immediate attention to remain relevant in today’s rapidly evolving world. Having spent 25 years in this industry, I am compelled to [...]
Wednesday | 9:45 am - 10:15 am | Room 3
Six most important steps to user persona development
How to better understand, empathize and communicate with your consumers using personas. Mary Kay built and leveraged UX personas to understand beauty consultant and consumer experiences, needs and behaviors. Join us [...]
Thursday | 2:15 pm - 2:45 pm | Room 2
Survey says! How to make reporting more experiential (Game show, anyone?)
In 2023, following extensive segmentation research, a client asked Wonderlust Collective to create a deliverable that went beyond a traditional PPT presentation. The research yielded great, nuanced insights but the [...]
Wednesday | 9:00 am - 9:30 am | Room 3
Tapping the hidden job market for research career opportunities and elite talent
When venture capitalists are looking for investments, they target high-margin, high-growth companies. As a potential employee, those companies are more likely to pay above market, promote quickly and are less [...]
Wednesday | 12:00 pm - 12:30 pm | Room 2
That’s my story and I’m sticking to it: How storytelling in employee research can drive a customer-focused culture
No matter where your organization is on the customer-centricity journey, listening to and leveraging your own employees’ stories can drive you forward. At Duquesne Light Company, a robust research strategy [...]
Wednesday | 11:15 am - 11:45 am | Room 1
The 2024 election: What the will of the people says about the human condition and how brands can operationalize it
2024 is arguably the largest natural experiment in human history with more than 2 billion people going to the polls in 50+ countries. What does this tell us about the [...]
Wednesday | 1:30 pm - 2:00 pm | Room 4
The Roaring 20s, a new era: Exploring the Ozempic impact, the influence of TikTok Shop and other 2024 trends
Join Cara Edwards as she presents the New Consumer’s latest Consumer Trends Report. Built in conjunction with Co-efficient Capital, Cara will explore key 2024 topics, including use of GLP-1s and [...]
Thursday | 10:30 am - 11:00 am | Room 4
The true cost of (poor) quality: How fraud and bad data impact the bottom line and send clients packing
Discussions around data quality in the research industry often overlook a crucial aspect: the true cost of bad data. This session directly addresses this overlooked issue. It delves into the [...]
Wednesday | 11:15 am - 11:45 am | Room 4
This is how you deploy AI in qual consumer insights
Before AI gained the mainstream recognition it has today, GetWhy developed their own generative AI model and have since deployed the technology to completely change the game of qualitative consumer [...]
Wednesday | 10:30 am - 11:00 am | Room 1
Thriving through the unexpected: Dallas Mavericks CEO Cynt Marshall on a career of listening and learning (45-minute session)
In this conversation with MARC Research CEO Merrill Dubrow, Dallas Mavericks CEO Cynt Marshall will draw on her nearly four-decade career with AT&T and five years as the NBA’s first [...]
Thursday | 12:00 pm - 12:30 pm | Room 4
Uncovering hidden links: Using sensory data to predict consumer behavior with mascara
Ever struggled connecting consumer needs and motivation to product attributes? While this is a complex process, it is nonetheless necessary to provide clear direction during product development. To make it [...]
Wednesday | 9:00 am - 9:30 am | Room 4
Uncovering the thread between personal and brand values: Connecting beliefs with behaviors
Join a presentation led by Tripp Hughes, senior director of consumer strategy and insight at Organic Valley, and Katelyn Ferrara, vice president of client development at quantilope, focused on understanding [...]
Thursday | 10:30 am - 11:00 am | Room 1
Unveiling shopper desires: Targeting survey research based on verified shopping behaviors for more relevant, consumer-centric insights
In this insightful session, we delve into the dynamic realm of retail by exploring the intricacies of shopper preferences and aspirations. Retailers don’t always understand what their shoppers truly want [...]
Thursday | 9:45 am - 10:15 am | Room 3
Urban cycling: Behaviors and perceptions across the mobility ecosystem
As more and more Americans pick up cycling as not only a hobby but also a means of transportation, cities and fellow users of the road have had to evolve [...]
Wednesday | 4:00 pm - 4:30 pm | Room 3
Using AI to drive stronger product performance: Learn how top CPG brands like Coca-Cola, Carlsberg and Nestle use AI to guide, predict and improve their innovation success
The vast majority of product launches within CPG continue to fail. This is something that has been and is still tolerated by many large CPG companies, who explain away this [...]
Wednesday | 11:15 am - 11:45 am | Room 3
What does branding taste like? Simply Good Foods explored their own ‘brand taste’ to uncover the consumer psychology behind this common-yet-strange effect
Do you know what your brand tastes like? Simply Good Foods and Curion partnered to explore this question on products in the “better for you” and traditional snack categories. By [...]
Wednesday | 4:45 pm - 5:15 pm | Room 2
Wide-open listening: Stop focusing on gathering data and let the consumer lead the conversation
When conducting qual or quant research, the first study questions that are asked can put constraints on what people will share and could even taint the ultimate research findings. You also [...]
Wednesday | 3:00 pm - 3:30 pm | Room 1
4662 Slater Road
Eagan, MN 55122
(651) 379-6200