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Exhibitor, Presenter, Founder

Booth 204

Protobrand is a technology powered market research consultancy that empowers brands with game-changing insights. With a strong culture of innovation, we apply behavioral science to build cutting edge technology research methods and reveal true consumer motivations.

We are dedicated to bringing our core values into everything that we do, and we take pride in our diversity, social responsibility and dedication to positive environmental change. With offices in Boston, Toronto, Amsterdam and Stockholm, Protobrand is committed to building value-centric relationships with our clients around the world.

Sessions from Protobrand:


Changing a brand position using behavioral science

Protobrand believes in the power of winning brands. Brands that stand out by establishing a personal connection through emotional, symbolic and functional attributes. Business brands often fail to capture this [...]

Details

Wednesday | 2:15 pm - 2:45 pm | Room 4