Human as North Star: Seeking human truth when innovation itself wants to throw you off course

Room 4 | 10:30 am - 11:00 am | Wednesday, February 28, 2024

Story time! This will be a fast-moving conversation among seasoned brand insight leaders who have found payoff keeping the human consumer truth at the center of innovation decision-making process. It’s never easy, because time, resources, complexity and our own human biases conspire to throw us off course. You will hear examples and hard-won advice to help you help your organization keep human truth as your innovation North Star.

Key Takeaways:

1. You will hear examples and hard-won advice to help you help your organization keep human truth as your innovation north star.
2. You will learn how brand distinctiveness helps anchor human truth in innovation, without limiting innovation.
3. You will learn how a subscription brand can innovate at point of brand adoption.

Best Practices Consumers Joint Presentation