Uncovering the thread between personal and brand values: Connecting beliefs with behaviors

Room 1 | 10:30 am - 11:00 am | Thursday, February 29, 2024

Join a presentation led by Tripp Hughes, senior director of consumer strategy and insight at Organic Valley, and Katelyn Ferrara, vice president of client development at quantilope, focused on understanding the influence of emotions and social factors on brand perception and consumer behavior. Leveraging an innovative approach to implicit research, this session will explore ways to uncover consumer values key to driving specific categories. It will explore the link between the values consumers have with specific categories and how brands within those categories align with such values.

Key takeaways:

1. Understand the influence of emotions and social factors on brand perception and consumer behavior.
2. Leverage an innovative approach to implicit research.
3. Explore the link between the values consumers have with specific categories and how brands within those categories align with such values.

Case Study Consumers Joint Presentation