Real-world AI in action: How Fossil Group is unlocking empathy at scale with high-trust AI

Room 2 | 12:00 pm - 12:30 pm | Thursday, February 29, 2024

While it may seem ironic, one of the biggest benefits of AI for insights leaders is to better understand how consumers really feel and why. But researchers also need to know they can trust AI to deliver real and unbiased analysis. In this session you’ll hear from the head of research and data science at the Fossil Group, a global fashion leader, about the practical application of AI in their research. This conversation cuts through AI hype, showcasing its practical use in interpreting open-ended consumer feedback and guiding smarter business decisions through empathy. Don’t miss this unique opportunity to learn about AI’s real-world application in market research and insights. Gain knowledge on how to harness AI to foster customer empathy and accelerate your own insights discovery process.

Key Takeaways:

1. Real-world adoption of AI-powered insights technology at Fossil Group.
2. How generative AI can be used to accelerate insights discovery, bringing a narrative-first approach to insights discovery.
3. Understand the “trust-magic matrix” of generative AI for market research and how to achieve high-trust AI insights.

Case Study Presentation by Supplier Technology