Register

Generative AI: Expectations vs. reality

Room 3 | 1:30 pm - 2:00 pm | Wednesday, February 28, 2024

How can generative AI help insights teams to be more efficient? And more importantly, what new challenges could it create? In this session, Lloyd Yoo, head of North America at Stravito, and Lynn Slawsky, research and evaluation manager at Rotary, will discuss how they’re answering these questions and what they’ve learned so far along the way.

Key takeaways:

  1. What generative AI is good at (and what it’s not).
  2. What real insights teams are learning from using generative AI at work.
  3. How to evaluate generative AI in your own insights workflows.

Best Practices Joint Presentation Technology


Speakers:

More sessions

See all sessions

Run programs, not projects to really make an impact

Getting to grips with human insight shifts isn’t a one-time process. If a brand/organization has prioritized a program of work with insights at its heart, it’s vital that once you [...]

Details

Doing more with less

In today’s dynamic business landscape, efficiency and resource optimization have become paramount. Join our panel to delve into insightful discussions, gain valuable perspectives and uncover innovative strategies industry leaders employ [...]

Details

The true cost of (poor) quality: How fraud and bad data impact the bottom line and send clients packing

Discussions around data quality in the research industry often overlook a crucial aspect: the true cost of bad data. This session directly addresses this overlooked issue. It delves into the [...]

Details