Consumer co-creation: How using real-time consumer feedback allowed Conair to launch a successful new product in five months

Room 1 | 9:00 am - 9:30 am | Thursday, February 29, 2024

Conair will highlight the agile innovation strategies and techniques used to launch the Curl Secret 2.0 in only five months. During this presentation, we’ll show a live demo of how instant consumer feedback was obtained to provide real-time consumer input at each critical stage: targeting; positioning; product development and optimization; packaging; messaging; and point of sale.

Key takeaways:

1. The power of letting consumers drive your innovation process.
2. The importance of getting consumer input at each step of the agile innovation process.
3. Consumer co-creation doesn’t need to cost a lot of time and money.

Case Study Consumers Joint Presentation