Cross-functional integration of category and shopper insights for next-level impact

Room 1 | 9:45 am - 10:15 am | Thursday, February 29, 2024

Elevating the impact of the insights function with full cross-functional integration.

There is a large need to integrate the category management and shopper insights function with all aspects of the business to amplify its impact on the business. This thought-leadership presentation will talk about areas where category and shopper insights must inform the CPG business, from product development to ongoing performance measurement and improvement, as well as a discussion about how this vision can be implemented. This session will provide use cases and a framework to achieve best-in-class cross-functional collaboration.

Key takeaways:

1. Why there is a need to elevate insights for impact.
2. A framework for how to cross-functionally integrate insights.
3. A use case of end-to-end integration of insights.

Best Practices Consumers Presentation by End-Client