Presenter
QRCA is a global association of the world’s most innovative, collaborative and passionate market research professionals dedicated to maximizing the power of qualitative. QRCA is a not-for-profit association of consultants involved in the design and implementation of qualitative research – focus groups, in-depth interviews, in-context and observational research and more. Our goal is to promote excellence in the field of qualitative research by pooling experience and expertise to create a base of shared knowledge.
Sessions from Session Curated by QRCA:
In 2023, following extensive segmentation research, a client asked Wonderlust Collective to create a deliverable that went beyond a traditional PPT presentation. The research yielded great, nuanced insights but the [...]
Wednesday | 9:00 am - 9:30 am | Room 3
In this presentation, we will share how the KNow Research team empowered Peace by Piece International – a small nonprofit seeking to transform corporate gifting – to make data-driven changes [...]
Thursday | 3:45 pm - 4:15 pm | Room 2