Room 1 | 11:15 am - 11:45 am | Thursday, February 29, 2024
The plant-based alternatives industry is at a crossroads. Having seen a decline in sales for multiple years, many brands are pulling away from these alternative investments. Yet surprisingly, consumers identifying as flexitarian, reducetarian and social-omnivores – those who only occasionally consume animal products – continue to rise. Clearly, not just vegans and vegetarians consume meat and dairy-free products. But how can plant-based brands tap into this key segment to meet and feed the needs of buyers?
Alongside the biggest player in dairy-free alternatives, Vita Coco, we decided to dig into this evolving topic to uncover areas of opportunity.
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