Practical career advice for consumer insights professionals

Room 2 | 3:00 pm - 3:30 pm | Wednesday, February 28, 2024

The consumer insights (CI) function is evolving rapidly in response to changing customer expectations, market dynamics and technological innovations such as generative AI. CI professionals need to adapt their skills, mind-set and approach to stay relevant and impactful in their organizations. Heiko Schäfer, a senior CI leader with 30 years of experience leading CI teams and functions across industries and geographies, will share some hands-on career advice for CI professionals who aspire to maximize their impact and take their careers to the next level.

He will discuss how to: position yourself and your CI function as the go-to team for strategic insights that move the business; balance the demand for routine work with more time to spend on strategic initiatives and thought leadership; leverage technology to automate, augment and amplify CI capabilities rather than being overwhelmed or replaced by it.

Heiko will share practical tips based on his vast experience with the goal of inspiring and empowering CI professionals to thrive in their current and future roles.

Key Takeaways:

1. An understanding of how the world of consumer insights is changing.
2. Practical advice on what CI professionals need to do now to get ahead of the curve.
3. The vision for a bright future with a thriving CI industry and rewarding careers.

Best Practices Consumers Presentation by End-Client