2024 trends in research: Fact or fiction?

Room 1 | 1:30 pm - 2:00 pm | Wednesday, February 28, 2024

With budgets refreshed and initiatives set, how do you know if you’re driving the right strategies for success?

Join Sago CEO Reed Cundiff as he leads an expert panel to offer pointed views on the trends across the industry. Will AI technology replace the respondent? Have research skills kept pace with new research technology and has data quality gotten worse? Reed will navigate the fact vs. fiction of various 2024 trends with leaders from opposing sides who promise to offer a clear and compelling look across the industry.

Attendees can expect to take away a rounded and well-balanced look at where the industry is, where it’s going and what topics are driving conversations that we need to be very mindful of as we work through 2024.

Key Takeaway:

• A rounded and well-balanced look at where the industry is, where it’s going and what topics are driving conversations that we need to be very mindful of as we work through 2024.

B2B Case Study Presentation by Supplier